Blog
Request an offer

Email Marketing

Facebook Twitter Youtube Linkedin Instagram

Email Marketing

Tips & Tricks în Newsletter Marketing

If the first thing that comes to your mind when you receive a newsletter is spam or emails that you usually delete without reading, then it's time to change your opinion and guide you towards a proper structure that will generate results. The existence of this communication channel dates back to the 1970s when the first email in history was sent, and since then, it has been a viable method of communication. Being an accessible and efficient channel, it is not going away anytime soon, so using it will be a long-term advantage.

  • E-mail Marketing
  • Email Design
  • The language used and the fonts
  • The subject of the newsletter
  • The period and time at which we send the newsletter
  • Carefully select the audience according to the content of your newsletter
  • What platforms do we use?

E-mail Marketing

Let's find out together the main points to consider in order to build an attractive newsletter, such as the best days to send it, the time of day, and many other relevant aspects.

Email Design

The visuals and colors used are crucial as they can greatly impact the time a user spends reading your email. Start by choosing a clean and easy-to-follow design, with minimal buttons and attractive images. Avoid using excessive text and structure important information as succinctly as possible. Steer clear of overly vibrant colors and try to incorporate your brand colors, so users automatically associate them. Utilize tools to discover complementary colors to your logo and create harmonious combinations. Give special attention to buttons, which should be clear and well-placed. Typically, these should serve as primary calls to action, encouraging users to learn more directly from your website.

The language used and the fonts

Ensure that you use a language that is familiar and appropriate, so that your potential clients can clearly and concisely understand the message or information you wish to share. Adapt your communication style based on your audience. For example, if your brand targets mothers, choose a cheerful expression that creates a sense of closeness to the brand. Avoid using more than 3 fonts, and make sure they are legible. Our recommendation is to use Serif or Sans Serif fonts. You can refer to the criteria here to make informed choices.

The subject of the newsletter

Cât de mult contează ce scriem în headline/subiectul emailului? Noi spunem că este foarte important, deoarece este primul lucru pe care consumatorul îl vede atunci cand primește newsletter-ul tău. De asemenea, un subiect atractiv reprezintă o rată mai mare de deschidere. Subiectul trebuie să fie scurt, cât mai apropiat de publicul țintă și să conțină un Call to Action care să îl îndemne să dea click.

The period and time at which we send the newsletter

The recommendation from Email Marketing specialists is to send emails during the first part of the week (Monday to Thursday), never on Fridays or during the weekend, and in the early part of the day, between 8-10 am. Why? Well, if you think about your daily routine, mornings are typically when you tackle organizational tasks, such as reading emails or checking your inbox. The end of the week is usually focused on other interests of the target audience, such as planning for the weekend.

Carefully select the audience according to the content of your newsletter

Your audience should be clearly defined when deciding on the content of your email in order to achieve a higher click-through rate. For example, if you have a discount campaign, you can include your entire audience. However, if you have a loyalty campaign for a specific product, range, or service, then target only the audience that is most likely to make a repeat purchase of that product or service.

What platforms do we use?

The platforms we recommend are: MailChimp, Klaviyo, Sendinblue - 3 user-friendly and intuitive websites that also offer a free version. We hope this article has been helpful to you, and next time or even the first time you send a newsletter, you will take our suggestions into account.

If you liked it, you can give a share

Facebook
Twitter
LinkedIn
Reddit
Pinterest
WhatsApp

Leave a reply

Your email address will not be published. Required fields are marked *

Post comment

Articles of interest

Website SMART

Blog Cere o ofertă Website SMART Facebook Twitter Youtube Linkedin Instagram Cum funcționează Site-ul SMART și cum îți propulsează compania către succes? Cu Soluţia SMART

Read more...
June 8, 2023 No Comments

Big things start with a small step.
Contact us now!

Contact us